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Tuesday, 12 January 2010

April77 2010 Spring/Summer “Youthful Abandon” Collection

I absolutely love this look









April77’s 2010 spring/summer collection takes the music-inspired brand down a road of past American subcultures. Within it comes several sub-themes including “references to Native American patterns, cowboys shirts and preppy style” which offer an interesting aesthetic as they come together to form a cohesive collection. In addition, the production takes on a more ecologically friendly approach for this season as the line boasts a cruelty-free label.

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